Home Care Tech Report

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This Week's Home Care News
Fraud and Abuse Enforcers Target Discharge Planners Again
The Forgotten Home Care Team: Marketing
Dramatic Shifts in Online Visibility Impact Home Care Agencies
PDGM is Here, Now What?
Last Week's Most-Read News Story
Differing Views on Revenue Recognition Under PDGM
Start Your Free Subscription to Home Care Technology Report

Home Care Technology Report is advertiser supported and completely FREE to subscribers.

CLICK HERE to start your FREE subscription right now.
Why Should You Advertise in Tim Rowan's Home Care Technology Report?

Reach more than 5,000 home care and hospice owners, executives, administrators, IT staff and clinicians every week.

Your ad is a live link that delivers motivated shoppers directly to your web site.

Have your conference booth numbers publicized.

Five prominent locations to choose from, or mix and match.

Contact an advertising advisor today by writing to kristin@RowanResources.com
Contact the Editor
HCTR gladly accepts article submissions from readers as well as comments on stories we have published. Send your 500 to 1000-word submissions, or your Letters to the Editor, to editor@homecaretechreport.com.

Tech Buyer’s Guide

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What is The Technology Guide?
"The Healthcare at Home Buyer's Guide" is a free online service created by 25-year industry veteran Tim Rowan. It helps home care and hospice providers compare their specific needs with the offerings of 100+ technology, telehealth, and supplies vendors, plus HIPAA and operational consultants.
What Does The Guide Do?
  • Describes 100+ companies with products and services for home health, home care & hospice providers.
  • Shows you only those vendors that match the product functions you define.
  • Saves hours of conversations with vendors not matching your needs.
  • Sends an RFP via email to the vendors you want to contact.

Plus...

  • Complete descriptions of participating vendors, with contact information and links to web sites.
  • Valuable articles on best practices in the vendor selection process.
  • PowerPoint presentations from leading home care technology experts.
How to Use: Home Care and Hospice Providers

Find the perfect technology partner in 4 simple steps:


  1. Create an agency profile.
  2. Search by category: EHR, Telehealth, EVV, OASIS Analysis, Clinicians' Tools, Education, CRM, Operational Consultants, more...
  3. Name your feature/function requirements and instantly see a list of vendors that match your needs.
  4. Click on each vendor's name to research company and products before contacting them.
How to Use: Tech Companies

Every home health, home care and hospice EHR, Home Telehealth, EVV, and Data Analysis Software company, and every consultant and medical supplies provider should be listed in The Healthcare at Home Buyer's Guide.


  1. Contact us
  2. Complete the questionnaire we send you. We will create your info pages.
  3. Choose your participation level: Name-only listing is free; complete detailed profile with links to your web site, phone numbers, email contacts, and more are available for an annual subscription.
  4. Sit back and wait for your phone to ring. Participating vendors receive qualified leads by email every time a Guide user identifies them as matching their requirements.
Contact “The Guide”

We have made every effort to make The Healthcare at Home Guide to Technology Vendor Selection easy to use and self-explanatory but if you need help, have a question about your membership, or if you are a vendor wanting to be added to our list, contact us: by email

About Rowan Consulting

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Serving Home Care and Hospice Providers Since 1993

This web site is your portal to all of the services we offer to the home care community.
Click on the titles below, on the left and on the right to find:

  • Home Care's most-respected technology journal
  • Expert IT consulting services
  • Our free online technology buyer's guide
  • Online education for clinicians and administrators
  • Important upcoming conferences
  • An affordable tool to enhance your online reputation and build your census
  • A Healthcare at Home jobs board
Consulting Services

Since 1999, Rowan Consulting Associates has helped home care agencies and hospices improve outcomes and efficiency through carefully guided technology selection.
  • Electronic Medical Record Software
  • Home Telehealth, EVV, CRM, HIPAA consultants
  • Agency Startup Assistance
  • Operations and Process Design
  • Sales training and marketing department overhaul
Our consulting team includes experienced Home Care and Hospice clinicians and former agency owners, CIOs and reimbursement experts.

CLICK HERE FOR CONTACT AND OTHER INFORMATION
Conference Presentations

State Association Meetings
Vendor User Group Meetings
Vendor Sales Staff Trainings
Agency Retreats and In-Service Seminars

Tim Rowan consistently earns evaluation comments naming him the "best presentation of this conference," "entertaining and engaging" and "a wealth of useful information." Call early, Tim's spring and fall schedules fill quickly.

DETAILS, FEES AND CONTACT INFORMATION

 
Discreet Investment Inquiries

Investors and fund managers often ask our assistance in identifying successful, growing software companies for discreet, off-the-record discussions. We help such parties find each other.
Contact Tim

To discuss any of the above services, write to us directly or simply pick up the phone. Office hours are 8:00 - 6:00 Mountain Time.

719-573-5090
tim@rowanresources.com

Homecare Conferences

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National Associations

The Association for Home Health Quality and Innovation
http://www.ahhqi.org

National Association for Home Care & Hospice
http://www.nahc.org

National Hospice and Palliative Care Organization
http://www.nhpco.org/mlc2016-0

Partnership for Quality Home Healthcare
http://www.homehealth4america.org/

Visiting Nurse Associations of America
http://www.vnaa.org/

Did You Miss A Conference?
We send reporters and consultants to attend many of the conferences listed above. If you cannot attend yourself, always check "Home Care Technology: The Rowan Report" for news articles highlighting major developments at each conference.
Upcoming Webinars
(Most of them Free)
Do You Host Your Own Webinars?
Editor and Publisher Tim Rowan has been at the helm of "The Rowan Report" since 1999. He is available to be a presenter in your company's webinars. Topics include home care technology, staff training do's and dont's, home telehealth, and online reputation management.
Contact Tim directly at tim@rowanresources.com.
Upcoming Conferences
Open this box to see a calendar of notable events

*The Rowan Report will see you there.




Conference: The 17th Annual World Health Care Congress

17 Years of Empowering and Connecting Leaders in Health Care Transformation

Date: March 29-April 1, 2020
Location
: Washington, DC

Information and Registration

It’s never too soon to begin planning your experience at the 2020 World Health Care Congress. View the agenda snapshot and gain access to 100+ sessions across 15+ learning tracks:

  • Payer Transformation
  • Member Engagement and Retention
  • Provider Transformation
  • Care Delivery Integration
  • Medicaid & Health Policy
  • Behavioral Health - NEW IN 2020!
  • SDoH Business Strategy
  • SDoH Tech
  • Pop Health Analytics
  • AI & ML Applications - NEW IN 2020!
  • Innovation & Investments
  • Front Line Leadership
  • Women Leaders in Health Care
  • Self-Insurance Strategy
  • Worksite Clinics
  • Direct Contracting
  • Workplace Mental Health
  • Benefits Adviser Leadership
  • Medical Travel




Seminars - NAHC and HHFMA PDGM Roadshow 

Sponsored by: The National Association for Home Care & Hospice (NAHC), Home Care and Hospice Financial Managers Association (HHFMA), and NAHC Forum of State Associations, have joined together to co-host 12 intensive, one-day seminars across the country to prepare home health operators for PDGM.  

The Patient-Driven Groupings Model (PDGM) is here and home health agencies are already dealing with the most important change to home health payment in the 21st century. What is working? What is causing problems? Agencies need the latest information and advice on how to make sure their businesses prosper in the PDGM era.

Dates and Locations:
  • March 30:    Boston area, MA
  • March 30:    Seattle, WA
  • March 31:    Kansas City, MO
  • March 31:    Charlotte, NC
  • April 1:         Ontario, CA
  • April 7:         Orlando, FL                              
  • April 7:    Houston, TX
  • April 7:    Columbus, OH
  • April 7:    Salt Lake City, UT
  • April 8:    New Orleans, LA
  • April 8:    Minneapolis, MN
  • April 14:  Philadelphia area, PA
Additional Information and Registration To Be Announced Soon!




Conference: Leading Age Leadership Conference

Hosted by: VNAA, Elevating Home, and Leading Age

Date: April 5-6
Location:
OMNI Shoreham Hotel, Washington DC

Information and Registration

With the Leadership Summit, LeadingAge has designed an event for forward-thinking leaders to connect, engage in dialogue, and deepen their knowledge about the future—how we can shape it, and the paths to get there together.

 




Training: Sales Coach Certification

Presented by Healthcare Strategica, LLC

Featuring: Michael Ferris
Location: Westin Lake Las Vegas Resort, Henderson, NV
Date: February 18-21

Information and registration

Your sales management team is critical to the results from the sales teams they manage, day to day, month to month and quarter to quarter. The goal must be to drive more admissions with less expenditure on sales and marketing. The best way to do that is to is to increase the number of admissions generated by EVERY member of the sales team.  That will drive down your acquisition cost of each new admission – this metric, cost of sales per admission, is the one that will drive most top and bottom line success!

Sales Managers have four basic functions – manage, train, coach and mentor. For most, the greatest challenge is to have enough time to spend in the field coaching ALL of their sales professionals.  We know, though our research and experience, that the NUMBER ONE way to increase the results of home health and hospice sales professionals is to have regular, effective sales coaching.  Coaching WILL drive the most results consistently.

Sales Coach is the newest, fastest growing position in home care. A Sales Coach can spend the entire week in the field or in the training room, wherever you need them. This frees up your time and allows you to be able to manage a larger team, spend more time where it counts, have consistent on-boarding practices and a happier sales team that is hitting and exceeding all expectations.

Our new Sales Coach Certification Course is the answer to having a Sales Coach up and operational in a hurry. Sales Coach Certification Course participants will get actual time working with and coaching Bootcamp attendees. And, because this is a very nice, secluded, non-gaming location, there is not the same level of distraction you find at a casino on the strip.

Who should attend?

•            Sales Coaches
•            Sales Managers who want to improve their coaching, training and onboarding
•            Senior Leadership who want to understand how to maximize their sales structure for success

Location:

Westin Lake Las Vegas Resort located in Henderson, NV – about a 30 minute drive from the Las Vegas airport.  Uber or Lyft is your best option but if you drive, parking is free!  Once you are there, you have everything you need and a shuttle to take you to restaurants or stores in the area.  The special room rate is available for a few days before and after the event, so if you want to hit the golf course or just relax, please come early or stay late.  This is a non-gaming property that has restaurants, bars, pools, putting green, sport court, gym, hiking and biking trails.




Reputation Resources

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Learn "Local SEO," Watch Your Census Grow

Rowan Reputation Resources is a new educational service we launched in 2015. When you learn our Online Reputation Management techniques, your Google, Bing, Yahoo, and 60 other listings, plus your Facebook business page, will become an arm of your sales department. Users of our system report their phone rings more, and the caller says, "I read your Google reviews and you are the home care agency I want for my mother."

HOME CARE REVIEWS ACCELERATOR is a psychology-based strategy we teach to your in-home care staff. It facilitates the process of encouraging your patients or their family members to post their positive feelings about your services online. Continue reading in the boxes below for a complete description of why this is so important.

Online Reputation Management using the power of Local SEO is a new concept in home care and Rowan Reputation Resources is leading the way. Contact us for more information at (719) 992-0390, or visit RowanReputationResources.com.

What is Reputation Management?

No matter how much you spend on advertising and sales, when people are searching for home care and hear your name, 88% of the time they will look you up before they call you up, and they will read what your customers/clients/patients have said about you in their online reviews. Every business must manage its review-driven online reputation today. However, it is neither easy nor automatic. When you ask for a review from a happy customer, they will always say yes. But if you say 'thank you' and walk away, 1% will actually follow through. Our simple software tool makes it easy for your staff to say, "Great, let's do it right now." According to Google rules, the more positive reviews you accumulate, the higher you appear on search results. If you make it to the top three, you will get 67% of the phone calls. To grow your census in the 21st Century, you need search engine prominence. To gain search engine prominence, you need:

  • More reviews than your competitors
  • More positive than negative reviews
  • More recent reviews
Reputation Management is knowing what your customers are saying about you online, engaging the unhappy customers, and asking the happy ones to put their positive comments on the right review sites. This would be a time consuming task if you had to do it manually. Our tool makes it simple. Our early adopters dominate Google and Facebook and have watched their census grow. For details, keep reading below.
About "Home Care Reviews Accelerator"
Send your job opening or resume to editor@rowanresources.com.
About "Home Care Social"

Home Care Social is a service that gives you daily, professionally-written content that you provide to the public on your social media sites. With a REVERB subscription, you can position yourself as a source of healthcare and business knowledge, all without having to hire someone to do it. You will build your reputation in the community and be top of mind when home care or hospice needs arise.

How it works: At least 45 times per month, proposed content will be delivered to you for posting on your social media pages, such as Facebook Business, LinkedIn, and Twitter. You may upload it as is, edit it before posting, or disregard it until the next one comes. Building a professional, expert social media page has never been easier.
See the RRR web site for more details
RowanReputationResources.com

Online Education

View Image
Learn "Local SEO," Watch Your Census Grow

Rowan Reputation Resources is a new educational service we launched in 2015. When you learn our Online Reputation Management techniques, your Google, Bing, Yahoo, and 60 other listings, plus your Facebook business page, will become an arm of your sales department. Users of our system report their phone rings more, and the caller says, "I read your Google reviews and you are the home care agency I want for my mother."

HOME CARE REVIEWS ACCELERATOR is a psychology-based strategy we teach to your in-home care staff. It facilitates the process of encouraging your patients or their family members to post their positive feelings about your services online. Continue reading in the boxes below for a complete description of why this is so important.

Online Reputation Management using the power of Local SEO is a new concept in home care and Rowan Reputation Resources is leading the way. Contact us for more information at (719) 992-0390, or visit RowanReputationResources.com.

What is Reputation Management?

No matter how much you spend on advertising and sales, when people are searching for home care and hear your name, 88% of the time they will look you up before they call you up, and they will read what your customers/clients/patients have said about you in their online reviews. Every business must manage its review-driven online reputation today. However, it is neither easy nor automatic. When you ask for a review from a happy customer, they will always say yes. But if you say 'thank you' and walk away, 1% will actually follow through. Our simple software tool makes it easy for your staff to say, "Great, let's do it right now." According to Google rules, the more positive reviews you accumulate, the higher you appear on search results. If you make it to the top three, you will get 67% of the phone calls. To grow your census in the 21st Century, you need search engine prominence. To gain search engine prominence, you need:

  • More reviews than your competitors
  • More positive than negative reviews
  • More recent reviews
Reputation Management is knowing what your customers are saying about you online, engaging the unhappy customers, and asking the happy ones to put their positive comments on the right review sites. This would be a time consuming task if you had to do it manually. Our tool makes it simple. Our early adopters dominate Google and Facebook and have watched their census grow. For details, keep reading below.
About "Home Care Reviews Accelerator"

Home Care Reviews Accelerator automates the process of requesting and posting positive reviews about your services from happy patients and clients and their families. This helps get you toward the top of Google Local and other online review sites. Research has revealed two important findings:
  • Over 85% of people shopping for a service will look you up before they call you up
  • Over 60% of people will call the companies in the top three positions
  • Getting into the top three leads to explosive census growth.

Our subscription-based service, Home Care Reviews Accelerator, actually works. Plus, our monthly fee is a fraction of what it would cost to assign an FTE or two to this task. Write to us for more information.
About "Home Care Social"

Home Care Social is a service that gives you daily, professionally-written content that you provide to the public on your social media sites. With a REVERB subscription, you can position yourself as a source of healthcare and business knowledge, all without having to hire someone to do it. You will build your reputation in the community and be top of mind when home care or hospice needs arise.

How it works: At least 45 times per month, proposed content will be delivered to you for posting on your social media pages, such as Facebook Business, LinkedIn, and Twitter. You may upload it as is, edit it before posting, or disregard it until the next one comes. Building a professional, expert social media page has never been easier.
See the RRR web site for more details
RowanReputationResources.com